Lucky Penny is a bar and art studio I created for a branding project. The neighborhood bar is loosely divided between intersecting areas: the bar and the studio. Each week the neighborhood bar transforms into a New Orleans art gallery. Pop-up shops and local artists visit to display and/or sell their work.
The Lucky Penny name is inspired by picking up a heads-up penny for good luck. Abraham Lincoln’s skull, with his prominent features still intact, is the mascot for the bar. The skull reinforces the age appropriateness of the bar while capturing the creative nature of the people inside. Orange is used to complete the logo’s coppery finish.
LOGO
STATIONERY AND BUSINESS CARDS
BRAND ACCESSORIES
T-shirt, hat, and pin designs to promote the brand
POP-UP ADVERTISEMENTS
BRAND GUIDE BOOKLET
